ConversionXL

MARCH 6, 2019

But there are technical and strategic keys to smart deployment. Just as LinkedIn videos perform differently than YouTube pre-roll clips, they have unique technical and targeting requirements, too. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad tech specs. The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You can’t beat category kings, and the only exception for this is through tech disruption. There’s no in between: it can bridge the gap between tech and people or close it.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. That shift is the basis for modern demand generation.

B2B 130

B2B eCommerce B2C Sales Cycle 130

Cracking the Code

NOVEMBER 10, 2009

Study the Sales Learning Curve and Only Invest behind Success (more.) The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. Day 1: Post hiring ad for lead generation VA. Ideal rates for lead generation research: $4-7/hour.

Curation 42

Curation Lead Generation Technical Review Email 42

ConversionXL

JUNE 2, 2022

Sales finds aligned accounts and works with marketing to create customized journeys. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. For UX agencies, one example is offering technical or UX writing services.

PR 120

PR B2B Lean Audience 120