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My Notes From The Ed Dale Internet Marketing Seminar

Entrepreneurs-Journey.com by Yaro Starak

The seminar on the weekend was by far the most relaxed event I’ve been too, led by the TubbyNerd himself (Ed) wearing his sandals, shorts and geeked out shirts. This wasn’t a formal seminar with suits, or people attempting to keep up professional appearance or sell you anything.

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Often companies think their Rock Star customers are the biggest spenders, or the most loyal customers, or perhaps the marquee names or brands. He describes a hypothetical Rock Star named “Catie” who is a composite of the sorts of customer advocates used by Salesforce.com, SAS Canada, and others. Not necessarily.

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5 Ways Writing A Book Will Supercharge Your Online Presence

Duct Tape Marketing

Fast-forward six months, now I am part of an amazing team of fellow consultants that has launched The Small Business Owner’s Guide To Local Lead Generation – another book that is well on its way to Amazon Best Seller status. In other words, you are no longer just “Your Name”, you are “Your Name, author of…”. Online Trust.

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Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)

Duct Tape Marketing

This internal seminar can and should include training and examples on things like: Why you named your company what we did – attach this to your personal story. Your current lead generation activities – show off ads, landing pages, run radio spots – sell them on the campaign.

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Lead Generation – A Complete System

Duct Tape Marketing

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

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In Sales & Marketing, Zero Dark Thirty is 30 Minutes Too Late

Duct Tape Marketing

Although average close ratios vary by industry and market, if you are in a competitive environment and closing more than 15 – 25% of your QUALIFIED leads you are on the right track! All of these clients were closing their fair share of the leads they were generating. Lead Generation is a Marketing Function.

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Give to Get Appointments

Duct Tape Marketing

You’ve probably also seen or felt the impact of this mentality in the offering of free white papers, how to seminars and evaluation sessions. But what about in a lead generation environment where you’re trying to create awareness and land an appointments? In the email use the prospect’s name only in the subject line.