ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. How a product launch strategy creates awareness and earns consideration from potential buyers.

Product 96

Product Social Media Audience Software Review 96

Up and Running

MAY 23, 2016

Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Instead, we saved most of that money for product development. Chanty was, at its outset, a fun side project.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Instead, we saved most of that money for product development. Chanty was, at its outset, a fun side project.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

ConversionXL

FEBRUARY 9, 2016

Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. PR and publicity drive attention…to drive sales. 5 Social Media Growth Hacks for Small Businesses by Forbes. Growth hacking is done best when it begins at the start of product development. …Really?

Retention 48

Retention Metrics Acquisition Conversion 48