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Crowdsourcing Your Product Name

Software By Rob

The Findings Five days later Patrick had 250 responses and enough information to decide on a name, but let the survey run because he was receiving solid information from the other (non-naming) survey questions, as well as leads who were interested in being notified when the app launched. Product naming is hard. Subscribe via RSS On Twitter?

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

What are your thoughts about testing such a list of 9 items you listed above? Startups aren’t here to build a brand – they’re not Proctor and Gamble or Versace…as a startup you’re here to acquire customers, and non-targeted traffic is almost worthless. Do you think a site like [link] could help? #2

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Why Startup Founders Should Stop Reading Business Books

Software By Rob

You own a wall of books, or perhaps a Kindle or iPad bulging at the edge of its hard disk with non-fiction you’ve earmarked for future reading. If you think that reading a Seth Godin book will ever put a single item on your task list that will help your startup, you are mistaken. Also a student of reading. at 10:47 pm [.]

Founder 78
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Why You Should Start Marketing the Day You Start Coding

Software By Rob

Having a pre-launch, filled with blog articles and information about the new item to be launched is a great way to build links and build up customer attention. We probably got some people on our mailing list who were actively looking for a team management solution in February, but not as interested when we launched beta in April.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Microsoft started down this path when they were the only game in town, explicitly to maintain their monopoly by making it as hard as possible to either port Windows apps to non-Windows platforms, or to even conceive of how to do it in the first place. And.NET’s languages (C#, IronPython, managed C++, etc.) Get a grip.

Java 107
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Product design debt versus Technical debt

andrewchenblog.com

This technical debt is the non-strategic result of doing a poor job. Each incremental menu item is not a big deal, and provides a lot of value downstream, but a slight incremental cost. Non strategic is merely a mess. =) - I think “Product Design Debt&# as a concept is right but as a term is confuse. See [link].

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Why Free Plans Don't Work

Software By Rob

While plenty of advertising systems work on 0.8%, this simply requires more traffic than most non-funded products are able to achieve by offering a free plan. while the paid ones want features focused its core competency and more integration options. via Why Free Plans Don’t Work | Software by Rob [.] #10 . #8 Ruben on 08.18.10