Moneyball Design: Why the Research and Data Analysis is Critical to Getting Your Prospects to Convert
ConversionXL
NOVEMBER 29, 2012
136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” It’s about the Oakland A’s and their General Manager Billy Beane. “ They measured every single thing ” by developing one massive database of key metrics. What’s Moneyball?
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