The Direct-to-Consumer Checklist
Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? Important metrics to track include customer count, average order value (AOV), retention or repeat purchase rate, ad spend, paid CAC, weighted average CAC, rolling LTV estimates, and more. At Silverton Partners, I’ve been leading the charge on our investments in fast-growing DTC brands.
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