Steve Blank
APRIL 30, 2009
Luckily (or maybe because we were in Silicon Valley where there was a domain expert for everything) there was a very smart consultant in the retail computer space, Seymour Merrin, who preached about the importance of packaging. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)
This is going to be BIG.
FEBRUARY 26, 2010
ROBLOX ( www.roblox.com ) is a web/game startup in Silicon Valley that you have probably never heard of--unless you were an eight year old boy, in which case you're probably not qualified for this position. Unfortunately, you cannot be told what ROBLOX is, you have to see if for yourself.
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Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.
ConversionXL
FEBRUARY 3, 2022
They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.
Seeing Both Sides
FEBRUARY 25, 2016
Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Earned Media: SEO, PR, Word of Mouth.
Seeing Both Sides
FEBRUARY 25, 2016
Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Earned Media: SEO, PR, Word of Mouth.
Startup Lessons Learned
MARCH 13, 2009
In fact, we often felt frustrated when new startups with a fraction of our success got terrific write-ups in Silicon Valley-centric venues. Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. the most sensible SEM advice Ive read - discussed in the context of a real situation.
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