Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

JULY 29, 2020

They’re the primary way that search engines match user needs to web content. You need to know how users think and talk about your product, and how to communicate that knowledge clearly but naturally on key parts of your product pages. Speaking of product descriptions : Amazon prefers bullets over walls of text.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. One of their three key areas of innovation and focus is Mobile.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. As their PPC agency, we had to justify this dip. To blend data, the data sources need to share a common dimension.

Analytics 123

Analytics Metrics eCommerce Search 123