YoungUpstarts

JULY 17, 2013

Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? As you develop your value proposition, think about the following questions. Get the right team in place.

Georgia 238

Georgia Sales Cycle Atlanta Business Model 238

ConversionXL

JUNE 14, 2021

For example, two days after they cancelled their subscription to your SaaS product. Let them know it’s not a thinly-veiled sales call. Here’s an example invitation email for existing customers: Hi [NAME], You’ve been a loyal customer of [COMPANY] for over two years now! Thanks, [YOUR NAME]. Thanks, [YOUR NAME].

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

MARCH 10, 2017

You know that a subject line is there to get people to open, and when used in combination with the from name, the purpose is to get people to open the email. Personalization comes in many forms… Including a first name in the subject line. What are their favourite products or what features are they yet to use?

Email 93

Email Campaign Audience Mobile 93

www.rocketwatcher.com

NOVEMBER 8, 2010

For those of us selling to businesses however, particularly where there is a sales team involved and a pipeline to track, the world is quite different and Dave’s metrics don’t cover everything you need to track. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42