ConversionXL

OCTOBER 14, 2021

Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand consideration. Brand usage.

Metrics 157

Metrics Marketing Campaign Audience 157

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. But, the retention is terrible / non-existent. don’t think about at all. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. But, the retention is terrible / non-existent. don’t think about at all. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

I feel like the bar has been raised so much in the last five years in the start up community and I’ve been busy working for a distinctly non-start up company. The thing we’re sort of competing with is sort of the immediate things, and the awareness. The only way to really get back into it is to just do it.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

blog.expensify.com

APRIL 24, 2012

Microsoft started down this path when they were the only game in town, explicitly to maintain their monopoly by making it as hard as possible to either port Windows apps to non-Windows platforms, or to even conceive of how to do it in the first place. Basically, the lesson in this guys argument is entirely non-technical. Get a grip.

Java 107

Java PHP Software Review Coder 107

VC Cafe

JUNE 30, 2022

I love landscapes as they help organise the categories needed to define the vertical. billion crypto fund, went particularly viral as Marc struggled to articulate the use case for Web3. This slows down the creative process, since teams cannot work together in parallel on a single world.

Cloud 200

Cloud Venture Capital Cofounder Non-Compete 200