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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. This chart shows the current number of users on Twitter, LinkedIn, and Facebook versus the entire TAM of SMBs here in North America.

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The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal

ConversionXL

In North America, if your name is John, people will be more trusting of you than if your name were Zesiro. Consider the social networks… And news sites… How to Use Familiarity to Increase Conversions. If the name of your company is easy to pronounce, shares are likely to perform better.

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Inspiring Entrepreneurs: Ted Livingston’s rollercoaster ride as CEO of hit messaging startup Kik

The Next Web

A fortnight ago, Boris interviewed Reed Hastings on his business lessons and experience, but now I’m shaking it up with a look at a 26-year-old founder who is disrupting the mobile and social networking spaces: Kik CEO and founder Ted Livingston. Not only is the company small, but the startup’s retention rate is near zero.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. A great offer goes a long way quickly…especially through our favorite social networking sites! Surprises always work to instill loyalty and retention.

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Successful Remote Work Through Asynchronous Management

Duct Tape Marketing

But the biggest thing that you have to think about is when you think about your social circle, it's fundamentally around your work, particularly during your working years. And one of the things that I find super confusing is we don't have arranged marriages in North America, but we seem to have arranged friendships.

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6 User Onboarding Flow Examples (With Critiques)

ConversionXL

According to a 2014 State of SaaS report from Compass , SaaS is a $10B industry in North America. It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. When I say “user onboarding”, you likely think of SaaS companies first, right?

Mobile 48
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30 Entrepreneurs Share What Makes Their Business Unique

Hearpreneur

We use a hybrid approach of using data analytics and expert human recommendations to pick flavors, and through this approach, we’ve had great success in member retention. Right now we are one of the only social marketing companies that is good at Facebook ads. Thanks to Tri Nguyen, Zodist ! 2) Facebook Ads. 29) 3 Things.