ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

AUGUST 19, 2020

PPC has a role. Clear expectations to ensure agency partners strategize effectively, with a high degree of accountability and without a self-preservation bias. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. SEO has a role. Easier said than done.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. In the long term, you might move from being a vendor for the account into a partner and advisor. A look at ABM in action: How Snowflake achieved 300% growth in 15 months. Test different channels.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 14, 2019

There are even PPC strategies for account-based marketing.). Unlike in-market audiences—which limit your ads to people about to buy—remarketing audiences can keep you top of mind throughout a longer sales cycle. Outstream ads are mobile-only video ads aimed at reaching your target market on partner sites. Outstream ads.

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. 23 partner-based projects. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Preferences, intents, etc. change based on location and culture. Inverted losers.

San Antonio 86

San Antonio Metrics B2B Analytics 86