Hearpreneur

FEBRUARY 13, 2022

Rather than depending just on SEO, marketers will need to optimize picture sitemaps and employ descriptive filenames for photos that are identified by search engines. In 2022, savvy digital marketers will keep an eye on both voice and visual search, and optimize their SEO for both. The value of image alt-text is growing exponentially.

Artificial Inteligence 112

Artificial Inteligence Software Review Technical Review Entrepreneur 112

ConversionXL

FEBRUARY 19, 2016

You’d think conversion optimization and SEO should play together nicely, right? There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. In addition, in silo’d teams or with limited budgets, there can be tradeoffs and decisions to be made between investing in CRO or SEO.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

Duct Tape Marketing

MARCH 28, 2016

For local businesses, having a local area code (as opposed to an 800 number) adds trust as well. Furthermore, a physical address is both an on-page and off-page SEO ranking factor. Your address is also an off-page local SEO ranking factor. You don’t have any Testimonials or Reviews. You don’t Blog.

Kansas City 28

Kansas City Kansas SEO Software Review 28

Duct Tape Marketing

APRIL 14, 2022

Click on over and give us a review on iTunes, please! What makes it scalable and more of a marketing channel is that it's managed using software. If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio.

Marketing 87

Marketing Affiliate Channel Software Review 87

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). Oh, and what is that small SEO effort at the very top?

Framework 163

Framework Marketing Metrics Audience 163