ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Customers that converted in the last year that had a sales cycle of less than x weeks. Customers that converted in the last year that have been a reference for us at least twice” Cohort Analysis for CRO. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. customer retention ). Refer again to your customer research and analytics.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. Professional networks are the starting point (and growth engine).

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. Professional networks are the starting point (and growth engine).

SEO 49

SEO Hiring PPC Leadership 49