ConversionXL

JULY 8, 2020

If you want examples of good PPC ad copy (with explanations), check out this article. With location extensions, you can add the physical location of your business for easy reference (instead of forcing potential customers to click your ad just to find your address). Your display URL will show as “domain.com/teeth/whitening.”

PPC 100

PPC Matching Software Review Campaign 100

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Refer again to your customer research and analytics.

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Acquisition eCommerce Cost Customer 22

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that had a sales cycle of less than x weeks. Customers that converted in the last year that have been a reference for us at least twice” Cohort Analysis for CRO. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand.

Conversion 48

Conversion Retention Acquisition Metrics 48

conversionxl.com

SEPTEMBER 10, 2013

.” After they committed to the pivot, they scaled from 10 employees to 3, replaced the homepage with a “coming soon” page, and quietly promoted it with Facebook ads, and a “refer a friend” feature. million in sales and selling an average of 1,000 items per day. 6 Comments. April Dunford. Great post!

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. That person referred us to a former employee there who had just returned to big company life. A genuine interest in helping marketers. .

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

MARCH 10, 2017

For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Including a location reference in the subject line. Segment based on stage of the sales cycle. (Your customers change, after all.). You can also use other insights you may already know.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. That person referred us to a former employee there who had just returned to big company life. A genuine interest in helping marketers.

SEO 49

SEO Hiring PPC Leadership 49