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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

Equity 40
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The Sharp End of the Stick « Steve Blank

Steve Blank

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. Every product marketer thought they should help define the product feature set, etc. Later on in this same company’s life, sales will become the pointy end and product development moves to a supporting role.

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The cardinal sin of community management

Startup Lessons Learned

Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC. PR is even worse - last week I did 200 or so and found 10 UFI and AP items available to minors.

Community 158
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betaworks, vc

aweissman.com

Instead of providing a common office space, HR, marketing, PR functions, we provide a common development team and common values for product development excellence. — a little less George Clintoneque. Hi Andrew, not sure if youve heard of OutCubator from a friend, or from the web.