Duct Tape Marketing

APRIL 19, 2013

Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing.

Sales 69

Sales Marketing Lead Generation Semantic 69

Austin Startup

APRIL 17, 2017

Thrillbox Visual Semantics Visual Semantics builds cloud-based software to stream ‘predictive intelligence’ to AR/VR hardware and software applications primary for real time threat analysis. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience. The Clubhouse is Now On-Demand | Partake.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

APRIL 12, 2017

Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Marketing/Sales optimization funnel. Neither should video.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ReadWriteStart

NOVEMBER 16, 2010

In a consumer Web venture, the hustler/sales guy is non-core (a few biz dev deals are important but not core). Next page: The transition from a founder who does all the sales to a scalable sales team is really, really hard. SaaS reduces your sales cost but also means that VC is needed. Founding teams must be balanced.

Software 127

Software Startup Architecture Bootstrapping 127