Mike Michalowicz

SEPTEMBER 19, 2018

Not only is the applicant tracking systems used to fill job orders, but it is also used as an automated drip campaign allowing the Judge Group to send relevant articles continuously to potential job candidates and customers supplying them with relevant industry information pertaining to their market. About Susanne Mariga.

CPA 76

CPA Software Review LLC Technical Review 76

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

SEPTEMBER 28, 2017

3) Customer Acquisition Cost. Your budgetary number for how much you spend to acquire a customer is known as the “ customer acquisition cost ” (CAC). If you are entrepreneur planning your next business, you can’t afford to ignore the cost of customer acquisition. Gaining customers requires a certain financial investment.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. yet your marketing spends translates into zero net gain–or even a loss in some cases. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat.

Acquisition 47

Acquisition Cost Customer Social Media 47

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition).

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

FEBRUARY 26, 2008

Essentially it was saying that the site purely existed to create Net Detractors, not Net Promoters (as was the intent). But recently I have been learning a lot about changes to the site's acquisition strategy, we are also having trouble getting support to make the site better and execute on our multichannel strategy.

Management 68

Management Analytics San Diego Web 68