Where NPS Falls Short (and How to Put It to Work)
ConversionXL
MARCH 16, 2016
What’s So Special About The Net Promoter Score? Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry.
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