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Where NPS Falls Short (and How to Put It to Work)

ConversionXL

What’s So Special About The Net Promoter Score? Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry.

.Net 48
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Foundry Group is using their portfolio company Monday to aggregate portfolio companies’ job postings on their own jobs page; Point Nine Capital uses Recruitee for the same purpose. I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof.

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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Coupon affiliates. "Social All visits. Total revenue.

Analytics 123
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

There is always one exception to the rule. :) It can be of some value to take aggregated data about your visitors (especially those that converted) and put it into your corporate data warehouse where all other data of your company sits. But even if 110% of the signs point to that first make sure you have aggregated all the marginal gains.

Analytics 118
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Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

Occam's Razor

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. You think All Visits and Overall Conversion Rate gives you insights. While they form a much smaller % of my overall Visits, Visitors on my brand terms form a nice % of my overall conversions. Why Segmentation?

Analytics 105