Remove .Net Remove B2B Remove Business Model Remove Churn Rate
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Conversion, retention and churn benchmarks

VC Cafe

A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Don’t cast your net too far and wide. You can calculate retention using the following formula: Customers at the end of the period – new customers gained within the period / the number of customers at the beginning of the period x 100 = customer retention rate. Address churn by engaging users. What are their desires?

Retention 113
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

You validated our business model and added huge value to our efforts. This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period.

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Freemium Mechanics

Venture Chronicles

If you are interested in freemium business models or any of the variations on the theme, this is well worth reading however I take issue with a couple of points. This is an interesting discussion and the body of work that can be studied is relatively small and fluid given the immaturity of freemium as a business model.