VC Cafe

FEBRUARY 21, 2023

It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical.

Retention 109

Retention Conversion Churn Rate B2C 109

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Employee 73

Employee Technical Review Advisory Board Sales 73

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Reducing churn rate. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Team Structure.

Conversion 48

Conversion Churn Rate Retention Metrics 48

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48