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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb learned its audience used Craigslist to list and search for accommodation. Don’t cast your net too far and wide. Address churn by engaging users. Use qualitative customer surveys and gather Net Promoter Score feedback to understand user intent and friction. What motivates them to solve their problems?

Retention 113
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Is Your Startup Tracking the Right Metrics?

Up and Running

If you’re in a really crowded area, let’s pretend one of you is selling flowers and competing in the online flower market, it’s going to be really hard to rank in search engines. From an SEO perspective, you can go and use Google Tools and find out how many people search on certain keywords.

Metrics 84
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. A number of analysts have particular focus on serving the customers of technology companies, e.g., Gartner and 451 Research , and their work is also relevant for investors.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . image source.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. as your customers are profitable within the first year. Philippe Botteri.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from non-paid results on search engines. Traffic from paid search ads on search engines.

Metrics 105
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#KillerSaaSPitch in 10 Words (Part 2)

Cracking the Code

how many searches are available on Adwords) and what is the quota attainment and churn rate of the sales people as well as their profile SMB online sales (e.g., These teams are typically run on monthly quotas. For this model, I like to understand how scalable the lead gen model is (e.g.,