A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
ABM takes you from fishing with nets to fishing with a spear. For example, securing two or three companies within an industry may give you leverage with the rest of the industry. Make sales leaders part of your ABM leadership team. That’s how account-based marketing got its name. What is the strategic importance of clients?
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