Up and Running

MAY 1, 2018

I put “ SuperWomen Do IT Less” ( First Edition 1992) into the closet, and became my own boss. It had never been my dream to own my own business and become an entrepreneur. A friend recommended it to me, and it was the single most important thing I did on my journey as a business owner and operator.

Florida 102

Florida CPA Dallas America 102

Up and Running

APRIL 11, 2014

So there you see another business dying, but it hadn’t really died. a California corporation, became an Oregon corporation in 1992, and the California corporation died in 1994. So there you see another business dying, and see it wasn’t. But actually there was an Infoplan, Inc., a California corporation.

Delaware 95

Delaware California Oregon Software 95

Up and Running

JULY 25, 2014

ESPN’s strategy demonstrates the importance of being able to adjust your business plan in real-time as you receive positive (or negative) feedback from your target market. Although Michigan lost that 1992 championship game to Duke, The Fab Five surprised everyone by making it as far as they did.

North Carolina 80

North Carolina Detroit Michigan Boston 80

Up and Running

AUGUST 5, 2016

There is a time and place to think about your competition, and every day is not it—unless of course, you’re writing the competition section of your business plan! Andre Agassi winning the Wimbledon Cup in 1992. Forget the competition. Image via The Telegraph. Visualize to achieve.

Differentiation 60

Differentiation Entrepreneur Revenue Developer 60

Up and Running

APRIL 4, 2014

Do your market research and develop a business plan before you open your doors. New Coke was rebranded Coca-Cola II in 1992. And just like that, $50 million of investor money disappeared into the litter box of history. The Takeaway: Don’t Ignore the Fundamentals. Even a sock puppet knows that. CASE STUDY #2: EDSEL.

Sales 126

Sales IPO Texas Advertising 126

Up and Running

FEBRUARY 24, 2010

I saw a business plan for a high-end boutique for men’s underwear, catering mainly to the wives and partners and significant others of relatively well-to-do men. Then in 1992 we moved to Eugene, Oregon. It happens a lot. If they’d have called it Victor’s Secret, it would have been legal. Too local.

Naming 60

Naming Oregon Idaho Silicon Valley 60