ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. What do executives typically review before a buying decision? Videos have high production costs. Images are expensive.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

YoungUpstarts

JUNE 10, 2014

Exhibit B: Impersonal automated call technology increases the time we must wait to talk to a human (not to mention our frustration!). So from now on, place “capacity for caring” on the list of non-negotiable qualifications for all new hires — right up there with experience and technical competency. Teach employees how to care.

America 154

America Employee Technical Review Non-Compete 154

Up and Running

JULY 25, 2014

It wasn’t until they added Dennis Rodman, Joe Dumars, John Salley, and Rick Mahorn that the team took on a more aggressive style of play, a “win-at-all-costs” attitude, and acquired the “Bad Boys” moniker. It also presents an opportunity to differentiate your product or service in a competitive market.

North Carolina 80

North Carolina Detroit Michigan Boston 80