Austin Startup

AUGUST 29, 2017

A 1992 study from the Harvard Business Review found that the right pricing changes can drive revenue and profit improvements faster than any other growth lever — faster than increasing the volume of sales or decreasing costs. Do you have patents or IP wedges that create defensible moats around your differentiation?

Differentiation 54

Differentiation Virginia .Net B2C 54

YoungUpstarts

JUNE 10, 2014

When you announce that you’d like to differentiate your company through caring, that notion will sound good to most employees. Automated call services is an example of a time- and cost-saver your customers may not love. Teach employees how to care. Generally, people want to care. Not always.

America 154

America Employee Technical Review Non-Compete 154

Up and Running

JULY 25, 2014

It wasn’t until they added Dennis Rodman, Joe Dumars, John Salley, and Rick Mahorn that the team took on a more aggressive style of play, a “win-at-all-costs” attitude, and acquired the “Bad Boys” moniker. It also presents an opportunity to differentiate your product or service in a competitive market.

North Carolina 80

North Carolina Detroit Michigan Boston 80

Steve Blank

NOVEMBER 8, 2010

Describing your product as “new and “never been done before” instead of “we’re just like those others guys, but better” could cost your company billions. By 1992 Research in Motion (RIM) had been in business for eight years, had 16 employees, sales of about $500,000 a year, and three or four business lines. Research in Motion (RIM).

Hockey Stick 272

Hockey Stick Customer Development Silicon Valley Networking 272

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. Videos have high production costs. Craft marketing materials that resonate with multiple stakeholders. Text content is cheap.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Hearpreneur

JANUARY 15, 2021

People want to know the person behind the brand and I encourage my clients to consciously create their online presence as a way to differentiate themselves in the marketplace. We were struggling between DocPro dot com, which was taken and cost thousands of dollars to buy, and a lesser name that cost just a few dollars to register.

Naming 127

Naming Entrepreneur Mexico Cofounder 127