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7 Compelling Reasons Why You Should Redesign Your Small Business Website

crowdSPRING Blog

For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than in the prior year. You want more effective content. Content is king.

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Back in 1997, when I was a high school junior and my brother Evan was a freshman, we launched a local moving service called Meathead Movers. 12- Solve a problem in international B2B payments. One day you’re analyzing marketing campaigns, the next your building new products. 4- Started as a part-time work.

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Warren Buffet, 1997. Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Marketing 101: Customers love free stuff. Sounds too good to be true?

IPO 82
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Should You Get Rid of Your Website’s Lead Forms?

ConversionXL

The first wave of messaging software arrived with ICQ (launched in 1996), followed by AIM (1997), Yahoo! Case in point: Earlier this year, we ran a secret shopper-style survey where we filled out lead capture forms and made sales inquires on 433 B2B websites. Other companies are experimenting with targeted bot campaigns as well.