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7 Compelling Reasons Why You Should Redesign Your Small Business Website

crowdSPRING Blog

For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. Even if you have a blog, it might be lost in your website navigation and might look like it was designed in 1997. After all, your website and your brand should work in tandem.

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The pioneers of Silicon Valley’s fast culture on how to grow quickly, not recklessly

Reid Hoffman

And from a financial perspective, any investor would be better off buying stock in Amazon than buying and share of a corner bookshop; if you invested $100 in Amazon’s 1997 initial public offering (IPO), those shares would have been worth about $120,000 in 2018. Publishers and authors (like O’Reilly and us) also benefit from Amazon’s success.

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Warren Buffet, 1997. Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal?

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