Banner Ads Suck (and How to Make Them Convert Better)
ConversionXL
AUGUST 21, 2015
Since users have learned to navigate the internet comfortably, they directly look for information in places on a web page where it is most likely to be. The company’s brand name. In 1997, I chose to suppress a similar finding: users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons.
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