ConversionXL

SEPTEMBER 5, 2019

running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally. I’m a marketer, so I’m primarily interested in insights I can use for growth and advertising. Career background?

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 19, 2020

In 2002, McKinsey published a study of 1,000 U.S. can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

MARCH 7, 2017

One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.

Software Review 102

Software Review Design Agile Analytics 102

om.co

FEBRUARY 5, 2013

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. I found it hard to deal with advertising related stuff. I wanted to write.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Eric Friedman

APRIL 2, 2008

The culmination of this brainstorming has left me thinking a lot about embeddibility and how the future of applications and software will be distributed. Google also has widget advertising called Gadget Ads. It shows the potential of widgets as an advertising platform, as well as the importance of them as a new channel.

Widget 60

Widget Advertising Distribution HTML 60

Scalable Startup

FEBRUARY 1, 2013

It’s sort of like a supercharged version of Excel that lets you suck in data, you can suck in all your Facebook advertising campaigns, you can suck in all your Salesforce.com data, and you can run — you can actually, yourself, as a small business person, actually analyze and find friends and data. I just think people get confused.

Software Review 22

Software Review Startup Venture Capital Stock 22