ConversionXL

MARCH 19, 2020

In 2002, McKinsey published a study of 1,000 U.S. Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). What does a thoughtful campaign look like?

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

JANUARY 18, 2022

In 2002, Elon Musk created Space X. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Where marketing teams rely on heatmaps and C-suite opinions, Wynter aims to change how marketers write copy based on the feedback of target audiences.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ReadWriteStart

JULY 6, 2020

The way to marketing strategy involves high energy and imagination in order to grab the attention of the audience you want to target. Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Conclusion.

Marketing 156

Marketing Startup Guerilla Canada 156

YoungUpstarts

MARCH 10, 2017

You may have just been acquired, your business might be trying to come out of a major crisis or you could need to rebrand because your core audience no longer identifies with your business. Executing A Rebranding Campaign. So between 2002 and 2007, Compaq continued to use their logo with little change. The first step was PR.

Merger 124

Merger Campaign PR Software 124

crowdSPRING Blog

AUGUST 29, 2016

As Farhad Manjoo put it in the New York Times : Created in 2002 after the dot-com bubble, Gawker was far from the first online news site; it wasn’t the first blog or the first network of blogs, either. Gawker showed that a brash, unfiltered voice had an audience. Gawker also blew old school PR standards to smithereens.

PR 56

PR Social Media Media New York 56

blog.expensify.com

APRIL 24, 2012

It was the wrong audience. And, the audience that did actually read it likely has none of the people he is complaining about in it. We have enough problems without opening the door for YASPFC (Yet Another Software Patent FUD Campaign). We wrote all of our software in VB6 and then ported it to.NET in 2001/2002.

Java 107

Java PHP Software Review Coder 107

crowdSPRING Blog

SEPTEMBER 13, 2010

Here are 5 campaigns we greatly admire that used relatively scant funds and some of the lessons that small businesses can achieve from an analysis of their success! If you are part of a trend, or can spot a trend, think hard about how your audience might be influenced. The Obama campaign and viral video. That crazy chicken.

Viral 107

Viral Campaign Small Business Guerilla 107