ReadWriteStart

NOVEMBER 12, 2022

For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. The Renault Logan , released in 2004, is a prime example of frugal innovation. As a startup, you probably don’t have much money to spend on marketing or product development.

Startup 198

Startup Technical Review Ghana Guerilla 198

BeyondVC

JUNE 2, 2004

Rather than go into the software (which I really like btw, combination RSS reader, bookmark manager, and simple collaboration tool), I wanted to share some of our thoughts about consumer-based web businesses circa 2004. The post Web-based businesses circa 2004 appeared first on BeyondVC. Well, many early entrepreneurs did fail.

Web 60

Web XML Guerilla RSS 60

crowdSPRING Blog

SEPTEMBER 13, 2010

In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken. How a small business used a guerilla tactic to build buzz and drive traffic. That crazy chicken. Patience, Grasshopper.

Viral 107

Viral Campaign Small Business Guerilla 107