Understanding the Most Fundamental Shift in Marketing :: Small.
Duct Tape Marketing
APRIL 21, 2011
The idea behind this graphic I call the Marketing Hourglass is that marketing is no longer a hunt and close business, it’s a be found, build trust, nurture, wow and refer business. Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same. All rights reserved.
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