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6 SaaS Metrics You Should Track - ReadWriteCloud

www.readwriteweb.com

SEPTEMBER 7, 2010

Read their latest case study: A Canadian Printer Leaves its Servers in Illinois. Churn Definition : Churn is the % of customers that cancel each month. Using Churn, you can calculate the Average Customer Lifetime - the average number of months that a customer stays with you before canceling.

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Metrics CPA Illinois Acquisition 58
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Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People

ConversionXL

NOVEMBER 9, 2011

So when you try to sell something, make statements or represent a world view your customers can agree with first – even if they have nothing to do with what you’re selling. The time-tested 60×60 rule says that your customers will buy an upsell 60 percent of the time for up to 60% of the original purchase price.

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