ConversionXL

DECEMBER 3, 2018

Way back in 2008, an obscure SaaS company called Zuora started talking—loudly and endlessly—about the “ subscription economy. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. Create movement-first content to build credibility.

B2B 133

B2B Marketing SEO Search 133

ReadWriteStart

MAY 12, 2011

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. strategy, he has succeeded in getting his company featured in Realtor Magazine's "Cool Tools" section. and a systematic affiliate marketing program. From 2008 to 2010, Mitra was a columnist for Forbes.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

Duct Tape Marketing

JANUARY 22, 2020

Do you think a lot of mainstream podcasters are going to start using those as distribution channels? Mike Stelzner: So if you can create answers to questions that people have, prospects have, and they’re searching YouTube and they find your video, then all of a sudden they might subscribe to your channel. John Jantsch: I know.

Social Media 39

Social Media Media San Diego Video 39

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. I also like the checkout experience… 8.

Web 164

Web Design Marketing Security 164