Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! Security Choice: The Power of Conversion Through Transparency. Shopbop: (Luxury) Ecommerce and Branding Done Right! The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. Micro-conversions FTW!

Web 164

Web Design Marketing Security 164

ConversionXL

OCTOBER 21, 2015

Does reducing form fields always increase conversions? Michael Aagaard of Unbounce is well-known for his advocacy of conducting conversion research instead of relying on best practices. 14% drop in conversion. Evidently, the easier and simpler it is to complete your form, the more conversions you’re likely to get.

Conversion 48

Conversion Database eCommerce Norway 48

Occam's Razor

MAY 18, 2010

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! Coupon affiliates. "Social Of course Yahoo! PS: Our business is in trouble because we are over-reliant on Search!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I wanted to put this as #3 because if it were a "conversion" campaign then it would not be a "branding" / feel good campaign. Another thing people forget is to measure the overall impact, beyond simple conversions.

Campaign 128

Campaign Analytics Metrics Search 128