Remove 2008 Remove Affiliate Remove Conversion Remove eCommerce
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Should You Really Reduce Form Fields?

ConversionXL

Does reducing form fields always increase conversions? Michael Aagaard of Unbounce is well-known for his advocacy of conducting conversion research instead of relying on best practices. 14% drop in conversion. Evidently, the easier and simpler it is to complete your form, the more conversions you’re likely to get.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I wanted to put this as #3 because if it were a "conversion" campaign then it would not be a "branding" / feel good campaign. Another thing people forget is to measure the overall impact, beyond simple conversions.

Campaign 130
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Shopbop: (Luxury) Ecommerce and Branding Done Right! Security Choice: The Power of Conversion Through Transparency. Shopbop: (Luxury) Ecommerce and Branding Done Right! The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. Micro-conversions FTW!

Web 165
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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! Coupon affiliates. "Social Of course Yahoo! PS: Our business is in trouble because we are over-reliant on Search!

Analytics 124