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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

When I wrote a review of Four Steps on this blog in November, 2008, I did my best to be candid and warn of a few shortcomings: And Steve is the first to admit that its a "turgid" read, without a great deal of narrative flow. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. We attempted to use Waterfall and market ourselves as B2C. It was a disaster.

Lean 60
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Denouement

View from Seed

Good Times” presentation (Oct 2008). But there is also opportunity in lean times. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Survival is the order of the day.

IPO 202
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Denouement

Agile VC

Good Times” presentation (Oct 2008). But there is also opportunity in lean times. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Survival is the order of the day.

IPO 100
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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

The lean startup methodology is based on enlisting customers as allies, which requires honesty and integrity. The following was written an actual lean startup practitioner. It was originally posted anonymously to the Lean Startup Circle mailing list, and then further developed on the Lean Startup Wiki ’s Case Studies section.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. It is ok that when I'm shopping for a $368 dress they show "Ads by Google" to Lean Cuisine (PS: I'm not fat), NextTag, UGG, and Nordstrom. The data is for 2008, but works like a charm in driving conversions.

Web 164
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Is Emotion Necessary To Make More Sales?

ConversionXL

Consider that NYT.com readers are on average 44 years old, have an average income of just under $75,000, over 50% are college educated, and over 25% work in some professional or managerial position – it makes sense that awe or anger inducing, opinionated articles perform the best on the left-leaning news site. image source.

Sales 126