Startup Lessons Learned

APRIL 14, 2009

Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Labels: agile , customer development 15comments: Scott Shapiro said.

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Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

JULY 3, 2009

Use some customer development to find out. Split-testing is great for linear optimization; making our landing pages, conversion rates, and retention metrics incrementally better day-in day-out. But its also amazing for testing big hypotheses, like what our customers really want to get out of our product.

Lean 60

Lean San Francisco Continuous Deployment Cofounder 60

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. No departments The Five Whys for Startups (for Harvard Business R.

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San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

JUNE 22, 2009

Each has its own iterative process: customer development and agile development respectively. Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. And how do you pick a new direction? Both are lethal outcomes.

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San Francisco Lean Continuous Deployment Agile 167

Startup Lessons Learned

MARCH 24, 2009

At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Each of those levers -- conversion rate, action/user, msgs/action, etc. -- are important when thinking about how and why users engage with your product. This is why the registration is so important.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Have you struggled with engagement and retention?

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Viral San Francisco Lean Continuous Deployment 140

www.rocketwatcher.com

NOVEMBER 8, 2010

conversion prospects/targets – This shows how many targets took action or showed interest enough to become prospects. conversion leads/prospects - This can be an indicator of the quality of your marketing materials in terms of how well it is prompting the right types of prospects to take action. . April Amrita Reply 13.

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B2B Metrics Marketing Startup 42