Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Parting words There are countless ways to bring targeted and cheap traffic to a website in a timely manner (SEO is a long term strategy). by Aymeric on June 9th, 2010 What does cheap mean? Its really easy.

Norway 46

Norway South Africa Finland Ruby 46

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! SEO & PPC, Because You Should! We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. You spend money on SEO and PPC. A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Parting words There are countless ways to bring targeted and cheap traffic to a website in a timely manner (SEO is a long term strategy). by Aymeric on June 9th, 2010 What does cheap mean? Its really easy.

Norway 28

Norway South Africa Finland Ruby 28