Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). Oh, and everything has a CPA (not just your paid search or display/banner ads).

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

Analytics 135

Analytics Customer CPA Acquisition 135

Software By Rob

JULY 21, 2011

A Look at One Acquisition Approach – Google AdWords. If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. your CPA jumps to $800. 40, your CPA will be $40. The reason is that the answer is pretty scary in most cases.

CPA 73

CPA Churn Rate Customer Acquisition 73

ConversionXL

FEBRUARY 3, 2017

Are you aware of your cost per acquisition on other channels? Here are the most popular methods, according to the benchmark report… SEO – 66.14%. CPA / Sub-Affiliate. Here are some questions to ask yourself… Do you know the value of a new customer? Do you know the value of a repeat customer? PPC – 29.88%.

Affiliate 48

Affiliate Programming Marketing PPC 48

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

Pay Per Click Advertising (PPC) We didn’t have the slightest idea about search engine optimization (SEO), so we focused on PPC to drive traffic to our website. They had clearly done a net acquisition cost analysis on a per customer basis and decided that they were getting a good deal buying essentially 1,500 customers for $250,000.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. It's just that there are so many and I set myself the challenge to just focus on two metrics each for acquisition, behavior and outcomes. I even abandoned CPA (not enough focus on what makes the ads good).

Metrics 155

Metrics Marketing Analytics Channel 155

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 21, 2011

Professionally, I am a Certified Public Accountant (CPA), may also be called a Chartered Accountant (CA) on your side of the globe, a Finance Charter-holder and a Certified Financial Planner. Right out of Graduate School, I started my career with one of the big four accounting firms in their M&A (Mergers and Acquisitions) practice.

Internet 80

Internet Technical Review Stock Due Diligence 80

Up and Running

MARCH 14, 2017

This validation tactic helps you shed a glaringly honest light on your client acquisition cost, distilling from CPC (cost-per-click), to CPA (cost-per-action), and the various other conversion steps. The latter is more serious—if $100 in a PPC campaign cannot give you one lead, you’d better pivot hard.

Business Plan 94

Business Plan PPC Lean Campaign 94

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Parting words There are countless ways to bring targeted and cheap traffic to a website in a timely manner (SEO is a long term strategy). by Aymeric on June 9th, 2010 What does cheap mean?

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Parting words There are countless ways to bring targeted and cheap traffic to a website in a timely manner (SEO is a long term strategy). by Aymeric on June 9th, 2010 What does cheap mean?

Norway 28

Norway South Africa Finland Ruby 28

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). When I say embarrass your senior management that's what I mean.

Management 68

Management Analytics San Diego Web 68