Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Learning from Obama: maneuver warfare on the campaign trail I had the privilege of volunteering for the Obama campaign in swing states for a few weekends during the final push towards victory. Im quite confident I got more out of the experience than the campaign got from me.

Campaign 84

Campaign San Francisco Lean Agile 84

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Just put in your credit card. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 13, 2008

My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Think of it as micropayments for beta testers.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. Then you set up a web app to co-ordinate volunteers who can wipe a hard drive and install Ubuntu. January 14, 2010 12:43 AM wesley chun said. Ill explain in a moment.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Founders push for it. In some ways, founders are even worse. My experience is that many founders actually have a deep anxiety that maybe they are not succeeding. Start with a five-dollar-a-day SEM campaign. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

DECEMBER 14, 2009

Startup founders need to use their own judgment to ask: which is the riskiest assumption underlying my business plan? Founders struggle with this question. In an entrepreneurial situation, this is hard, because artifacts that we are creating (products, code, marketing campaigns, even revenue) are of secondary importance.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

OCTOBER 6, 2008

I managed to convince myself that the solution to all of our companys problems were contained in that book, and that if we just faithfully executed a marketing campaign around the principles therein, wed solve everything. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco 128

San Francisco Lean Continuous Deployment Agile 128