ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. ” The visitor/view metric is one you should only be competing against yourself on.

Video 122

Video Software Review Cofounder Metrics 122

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. But how are networks truly measured?

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. Use those metrics to optimize your social existence. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Do you have a 2009, 2012, 2015 mobile strategy? In a recent engagement I defined three stages of a successful mobile strategy: 2009, 2012 and 2015.

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Let’s get this one out of the way early.

Email 93

Email Campaign Audience Mobile 93

Austin Startup

MAY 29, 2019

This lesson was first shared at Lucky7 on January 15, 2015. I encourage startup founders or anyone interested in social commerce to read it: [link] When you think about Big Data Applications (a term coined in 2012 by Raj De Datta in this TechCrunch article ), Bazaarvoice is one as Raj points out in his article. although the SaaS 3.0

Networking 48

Networking Fractional CTO CTO Hire B2C 48