leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. August 7, 2012 by Alistair. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Media is about time on page, pages per visit, and clickthrough rates. Later, many of these KPIs become accounting inputs—stuff like sales, margins, and so on.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

MAY 24, 2013

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. What is happening: Make sure you are getting actionable data from Google Analytics. 2) Increase y – Increase clickthrough rates.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Establish a unique sales position (the specific benefit to the customer that leads to the desired outcome). Day 3 – Analytics, Personalization and Retention. What Instead?

Retention 48

Retention Algorithm Software Review Conversion 48