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Finding your One Metric That Matters

leananalyticsbook.com

August 7, 2012 by Alistair. Media is about time on page, pages per visit, and clickthrough rates. Companies like Flurry do a lot of work in this space, and many application developers roll their own code to suit the way their games are used. Users buy and install your software on their device. Skip to secondary content.

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Three Hard Truths About A/B Testing

ConversionXL

You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. The software I used said Variation 1 has 0% chance to beat Control. Naomi Niles (@NaomiNiles) December 10, 2012. When a test fails, you need to. I started a test for a client.

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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

Prominent section for sales and specials. Around 60% say they are looking for a section that identifies sales and specials. Track the effectiveness of those emails (open, clickthrough and conversion rates). There are also several add-on software providers out there that can do this. Display reviews more prominently.

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Humans do “mental accounting,” a subjective coding and categorization of economic outcomes. Social proof isn’t just reviews. Say it – Reviews, expert Q&A, audio clips / videos. Basically, you can scour the web for reviews, testimonials and unbiased discussions to steal for your copy.