How To Create Customer Personas With Actual, Real Life Data
ConversionXL
JULY 3, 2014
Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success. If the above studies aren’t enough to make you start quivering in your boots, take a look at the debacle of JC Penney’s 2012 rebranding. Image via Bigstockphoto.com.
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