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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success. If the above studies aren’t enough to make you start quivering in your boots, take a look at the debacle of JC Penney’s 2012 rebranding. Image via Bigstockphoto.com.

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Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

Only if a case can be made that it is important for driving sustainable growth (FWIW, a case can generally be made).” ” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. In 2012, Insound created a new checkout process designed to be stunning on tablets & mobile phones. image source.

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Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

ConversionXL

Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. In 2012, Insound created a new checkout process designed to be stunning on tablets & mobile phones. image source.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. In 2012, Insound created a new checkout process designed to be stunning on tablets & mobile phones. image source.

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Can Microcopy Really Have A Huge Impact On Conversions?

ConversionXL

Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. In 2012, Insound created a new checkout process designed to be stunning on tablets & mobile phones. image source.