ConversionXL
MAY 27, 2014
Are there case studies of competitors or people in a similar market who have A/B tested the technique on their website? It’s quite likely that they will only distract visitors from your page goal, which is to increase clickthroughs to the ‘Add to cart’ button. Could this improve visitor experience on my site? You wouldn’t want that.
ConversionXL
MAY 8, 2014
Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. Who was their target market? How could they deliver the news they wanted to bring to their target market? million in incremental revenue.
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ConversionXL
SEPTEMBER 11, 2014
marketing material. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. You can mine a number of internal and external resources to get your base term sets, like these: existing keyword sets. site analytics data. product databases.
ConversionXL
SEPTEMBER 24, 2020
You’d better understand— really understand—your target market. Your success online is directly proportional to how well you understand your target market. Considering that the “ad” was hidden in the source code of the page, it spoke exclusively to the target market—nobody else could see it! Get it now.
ConversionXL
MAY 22, 2014
While this series is by no means exhaustive, we’ll make every attempt to look at the most common & critical areas in the marketing funnel, and how you can take a data-driven approach to improve each area of the funnel. Before We Get Started – Understand Your Target Market, REALLY Understand It. image source.
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