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Metrics That Matter Most for 2013 (Free One Page PDF)

Life Beyond Code

We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. We want to improve on the metrics for the sake of improving on the metrics.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Themes Improve Quality Score and Ad Rank Metrics. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). None of those metrics are magic bullets to real ROI, but they can be used to improve performance.

PPC 114
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Recommended reading: How to Analyze Your Facebook Metrics To Improve Your Marketing Improve Your Content Strategy With Facebook Analytics. Google CTR study (2013). Image source ). Conclusion.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Recommended Reading: How to Analyze Your Facebook Metrics To Improve Your Marketing. 15 Ways To Increase The Clickthrough Rates On Your Tweets. image source.