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Tough Competitors Are Your Best Strategic Partners

Startup Professionals Musings

Where your competitor isn''t really competing with your direct market, you can refer business to each other without anyone losing customers. The information exchange from day-to-day interactions of engineers and marketers will drive you enhance your own processes to be more competitive.

Partner 244
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Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. But whatever the name, the opportunity is still there, and it’s large.

Analytics 246
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Episode 44: Communication and Credibility with Scott Spiro and Tony Lillios

Mike Michalowicz

Tony Lillios is a serial entrepreneur and most notably a co-founder of Speck Products, the protective case maker for mobile products, which was acquired by Samsonite in 2014. Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Corporate Partners. Tony Lillios.

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Agam Berry’s Six Startup Tips For Aspiring Indian Entrepreneurs

YoungUpstarts

He got his accountant to accept Bitcoin as a form of payment in 2014. Don’t allow yourself, your business partner, or team to become complacent. Direct marketing. He has advocated cryptocurrency since 2013. He has even converted people over to Bitcoin, specifically his accountant. Keep learning.

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Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

A 2014 survey by Econsultancy revealed , “Just 42% of companies are able to measure customer lifetime value.” Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. A common mistake ecommerce store owners make is accepting the sale as the end-goal. Image Source.

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How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? There are two primary types of emails that you should be concerned with in eCommerce: direct marketing and transactional. Not necessarily. Example: Etsy.