2014 Clickthrough Lead Generation Search 
ConversionXL
SEPTEMBER 11, 2014
Relevance of Keywords to Search Queries. Do your keywords match what people are typing in the search box ? This is decided at the time of auction, i.e. when someone searches Google, Google then searches through your keyword set to determine if you are bidding on a term that is relevant to that query.
ConversionXL
OCTOBER 21, 2014
Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics.
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