article thumbnail

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

article thumbnail

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012. That means, sitewide, that your ecommerce buying experience rivals that of B2C brands: Site navigation and search are clear; Complete product catalogs are available online; Informational content allows customers to self-educate.

B2B 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of Mobile Search Marketing

Duct Tape Marketing

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Emarketer predicts that in 2014, that number will balloon to 4.55 Search on Mobile Devices. The Future of Mobile Search.

Search 71
article thumbnail

5 Ways Writing A Book Will Supercharge Your Online Presence

Duct Tape Marketing

In September of 2014, when I became a Duct Tape Marketing Certified Consultant, I provided a list of ten reasons why joining the Duct Tape Marketing Consultant network is a no-brainer for digital agencies. Let me tell you right off the bat, writing and publishing a book is a lot easier than you think. Social Media Exposure.

article thumbnail

Three Reasons Google Analytics is Worthless for Small Business

Duct Tape Marketing

In 2014, Google made a change that allowed Analytics users to easily exclude traffic from “known bots and spiders” from the data that you see in your account. I’m also going to guess that if you’re paying someone to help you with your online marketing or search engine optimization, they probably haven’t done that either….meaning

article thumbnail

What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. In fact, the previous head of Bing Search, Duane Forrester, said at an SMX conference that most people get schema wrong. What does Structured Data do?

SEO 28
article thumbnail

Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

Segments that come to mind include product tracking, navigation, safety, security, local business search, and payments. Inexpensive lead generation. Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. Identify potential new relationships.

B2B 210